TWENTYONE - Careers - Test your skills

To help you better understand the fit between what we do and what you are able to do, we have designed the following quiz.
This quiz has 21 questions that relate to our day to day consulting activities as well as the type of jobs that we perform.

An Insurance client suggests defining his strategic medium term growth plan

It's a strategic question that must be dealt with by the strategists
Insurance is a mature market where everything has already been done, this subject isn't really relevant
It's a good opportunity to be able to work together in a transition period for the company
What strategy is he talking about? Endogenous or exogenous growth? Technology? Clients - products?

You manager offers you a support mission for the creation of a call centre in the insurance field, what do you say to him?

You are against call centres because they never answer when you call them
You ask more questions to try and understand what he's contemplating
You show your enthusiasm because you like to develop new activities
Has the target vision for client relations been set? Have the key processes been identified? Does the client already have a CRM that he can use etc.?

A tourist transportation specialist wishes to review his client strategy

You advise him to get to know his clients first
You ask him what are his aims, objectives and target clients
You advise him to buy a client loyalty information system
That's no use! Everyone is a client

You are helping your Banking client launch a new telecoms product on the market

You immediately think of a very exclusive package
You work for several weeks checking the suitability of the choice and evaluating the market to be addressed
You quickly draw up a preliminary study and set out an action plan
You get together the departments that could be involved: Product marketing, Client marketing, Retailing, IT

You are starting a mission to launch a MVNO What do you do?

Who is the host operator? What deal has he signed ?
What is the MVNO business model?
No pre-conceived ideas. Let's look in the dictionary
You do some quick research on broadband Internet access

You are a manager. A consultant from your team is having real difficulties going forward with a project. The client realises there's a problem.

You ask him to change tactics immediately, failing which there will be a disastrous mission appraisal
You try to understand where he's stuck and spend the necessary time with him before going to see the client
You replace the consultant immediately
You apologise to the client

You are to devise an IT strategic framework

You get the list of current projects from the IT Department
You ask not to be given the mission because you don't want to "do" technology
You run out and buy a toolkit
You will be pleased to help the client draw up a strategic plan for the next five years

A retailing client asks you to help him set up a loyalty programme.

You ask him if a loyalty programme would really be useful and what his objectives are
You reply that no-one uses his trade name so there's no point in trying to secure any loyalty
You launch a world review of existing loyalty programmes in the market.
You sell him a consultation study on the best steps to take to identify the right programme

A Tour Operator wants to set up performance indicators for his new commercial offers

You sell him a complete audit of his marketing and sales functions
Great - travel is your "thing"!
You suggest drawing up a set of terms and conditions within 4 weeks
You suggest an approach combining a definition of the target need and the implementation of a short-term tool, available within 2 weeks

What are back profit margins?

Profit margins that the supplier gives back to the retailer behind the shop
OK, so are there front and middle profit margins too?
A contribution that the supplier must make in order to take part in commercial operations
Profit margins that the retailer gives back to the supplier behind the shop

A hypermarket asks you to help maximize its floor space capacity

You go and meet the teams on the ground to assess their ability to carry out their tasks
You set to work and make clever calculations to identify the amount of shelf space for each product family
You roll up your sleeves, go to the shop and move the shelving units to free up space in the shop
You go and see the shop, inspect the locality and identify any possibilities for extending on the site

You are helping your client launch a new telecoms product on the market

You immediately think about the colour of the package destined for specialised retailing
You get all the company's departments together to inform them about the project: Strategy, Product marketing, Client marketing, retailing, IT, Finance and administration
You take six months to define the market to be addressed
You quickly build a product brief, with a business case, before going any further

You have to convince a candidate to join one of Twentyone's branches

You are fascinated by the workings of the branch of our Group that you're applying to. You're energetic, ambitious and very nice. And, what's more, you're intelligent and a leader
You create great slides, clients love that
If you like working alone, this is the right place. You'll flourish
You are the best candidate, you have a very high IQ

It is 8pm, your client has to make a Comex presentation tomorrow morning at 8am

I'm having dinner with some friends this evening, so I can't help you
I'll send you my ideas so that you can include them in your presentation
I'll do the oral presentation for you, and leave you the supporting documentation
I'll set to work with you, draft the supporting documentation and help you prepare the oral presentation

A client who is a telecoms operator wants to define his client relations and retail strategy

Everything's already been said on the subject. Not the most important thing to work on at the moment
What sort of retailing is he talking about? Direct? Indirect? Controlled? Independent?
What clients is he talking about? High-value clients? Technophiles?
It's an operational matter. The IT integrators will be able to answer your question, sir

Your client wants to review his share allocation strategy :

As a Consultant, it is not within your remit to advise him in this matter
You suggest that he keeps high stock market positions, the most profitable long-term investments
You remind him of the saying: "don't put all your eggs in one basket"
You mention to him that, regarding shares representing his regulated commitments, he should largely look to State-guaranteed Bonds

A TV channel aimed at viewers aged 50+ is to be launched. What do you say to the Chairman?

Good luck!
Are you multi-mode? TV, Internet on PC, video on mobile phone ?
Does your organisation and your team reflect your target audience ?
What's your business model?

You find yourself in front of 20 people, when you only expected to see the Chairman

You give your presentation, as if nothing was wrong
You fly off the handle and shout: "this isn't what was planned, this company is rubbish!"
You ask to see the Chairman before starting the meeting to try to understand the change and decide what attitude to take
You take to your heels and rush out of the room

A software publisher wants to demonstrate his CRM application to you

You prepare for the meeting meticulously because development of "client capital" is at the heart of our clients' concerns
Why not, it's always interesting to find out what's new
You accept because there could be commercial synergies to be examined
You call your friend who's a computer expert to find what CRM stands for

Your client, who is stock market listed, tells you that he wants to buy out a competitor

You talk to your friends about it
You ask him a month later if you can help him achieve the buyout
You ask him for a meeting the next day so that you can present your strategic and operational ideas to him
You talk to his competitor about it

Careers

Test your skills in 21 questions